Tara Yummy's Mindset

Tara Yummy is a digital creator, DJ, host, and media personality who has cemented herself as a standout force in the music and digital space. With over 14.5 million followers across platforms, Tara has built a loyal audience drawn to her magnetic on-camera presence, grungy Y2K inspired style and fun filled lifestyle. She first gained recognition on Instagram for her signature aesthetic and relatable lifestyle content, before beginning to share regularly on YouTube in early 2019. Her weekly vlog-style videos offer an intimate glimpse into her life in Los Angeles and showcase the humor and personality that have become her trademarks. Known for her unapologetic love of y2k culture and her status as an iconic hostess, she challenged herself to learn how to DJ, turning her instinct for curating unforgettable experiences into a natural extension of her creative work. In August 2024, Tara made her headline DJ debut in Los Angeles with two sold-out shows at The Roxy.